Business Verification & Quality Standards

At LOOKS, we are committed to building a trusted beauty and wellness marketplace where Customers can confidently discover and book professional services.

This Business Verification & Quality Standards Policy (“Policy”) establishes the minimum standards that every Business Owner must meet before being listed on the LOOKS Platform and throughout their continued participation.

This Policy applies to

• Beauty Salons
• Hair Salons
• Aesthetic Clinics
• Nail Studios
• Bridal Studios
• Spa Centers
• Tattoo Studios
• Any future business categories approved by LOOKS

Compliance with this Policy is mandatory for all Business Owners.

This Policy aims to

• Protect Customers.
• Maintain service quality.
• Promote trust and transparency.
• Verify legitimate businesses.
• Encourage professional business practices.
• Maintain a consistent customer experience across the Platform.

Before a business is published on the LOOKS Platform, LOOKS may conduct one or more verification procedures.

Verification may include

• Business location verification.
• Contact number verification.
• Email verification.
• Business ownership verification.
• Operating hours verification.
• Public information verification.
• Social media verification.
• Website verification (where available).

LOOKS reserves the right to request additional documentation where reasonably necessary.

Verification approval remains at the sole discretion of LOOKS.

Business Owners must provide complete and accurate information including:

• Business name.
• Business address.
• Contact information.
• Operating hours.
• Service categories.
• Service pricing.
• Business description.
• Business logo.
• Business photographs.

All information must remain current.

Providing false or misleading information may result in suspension or removal.

Business locations should

• Be clean.
• Be safe.
• Be accessible to Customers.
• Be appropriately identified.
• Operate from the registered address listed on LOOKS.

Business Owners shall notify LOOKS before relocating their business.

Business Owners agree to maintain professional standards including:

• Courteous customer service.
• Ethical business practices.
• Honest pricing.
• Professional communication.
• Respectful behaviour.
• Fair treatment of all Customers.

Businesses shall not discriminate on the basis of race, religion, ethnicity, nationality, disability, or any other characteristic protected under applicable law.

Business Owners are responsible for ensuring that their employees:

• Possess appropriate experience.
• Receive adequate training.
• Maintain professional conduct.
• Follow hygiene requirements.
• Deliver services competently.

LOOKS may request supporting documentation regarding staff qualifications where appropriate.

Businesses shall maintain appropriate hygiene practices including:

• Cleaning treatment areas regularly.
• Sterilizing reusable equipment.
• Using clean towels, linens, and tools.
• Disposing of waste safely.
• Maintaining washroom cleanliness.
• Using hygienic storage procedures.
• Following manufacturer recommendations for products.

Failure to maintain hygiene standards may result in immediate suspension.

Business Owners shall ensure that equipment used for customer services is:

• Safe.
• Functional.
• Properly maintained.
• Suitable for its intended purpose.
• Regularly inspected.

Unsafe equipment must not be used.

Businesses should use

• Genuine products.
• Legally approved products.
• Products suitable for professional use.
• Products stored according to manufacturer recommendations.

Businesses shall not knowingly use counterfeit, expired, unsafe, or prohibited products.

Businesses must clearly display

• Service prices.
• Applicable taxes where required.
• Package pricing.
• Promotional pricing.
• Additional charges (if any).

Hidden charges are strictly prohibited.

Businesses should

• Respond promptly to bookings.
• Honour confirmed appointments.
• Keep schedules updated.
• Minimize cancellations.
• Notify Customers of delays.

Repeated operational issues may affect Platform visibility.

Businesses should strive to

• Welcome Customers professionally.
• Listen to customer concerns.
• Resolve complaints fairly.
• Maintain respectful communication.
• Protect customer privacy.
• Deliver services within reasonable timeframes.

LOOKS continuously monitors

• Customer ratings.
• Customer reviews.
• Complaint frequency.
• Cancellation rates.
• Response times.
• Booking completion rates.

These indicators help maintain Platform quality.

LOOKS may assign an internal Business Performance Score based on factors including:

• Customer satisfaction.
• Appointment completion.
• Response time.
• Business verification status.
• Hygiene compliance.
• Complaint history.
• Profile completeness.
• Operational reliability.

This score may influence search visibility and eligibility for promotional opportunities.

LOOKS reserves the right to conduct quality assessments, which may include:

• Reviewing customer feedback.
• Requesting updated business information.
• Verifying operational details.
• Reviewing compliance with Platform policies.
• Inspecting publicly available information.

Business Owners agree to cooperate with reasonable audit requests.

LOOKS may investigate complaints concerning

• Poor service quality.
• Hygiene concerns.
• Fraud.
• Misleading advertising.
• Staff misconduct.
• Pricing disputes.
• Safety concerns.

Business Owners may be requested to provide supporting information during an investigation.

Where deficiencies are identified, LOOKS may require the Business Owner to:

• Correct inaccurate information.
• Improve hygiene standards.
• Update pricing.
• Retrain staff.
• Improve operational practices.
• Resolve outstanding complaints.

Failure to implement corrective actions may result in suspension.

LOOKS reserves the right to suspend or permanently remove a business where:

• Verification cannot be completed.
• Fraud is identified.
• Unsafe practices are detected.
• Serious hygiene issues exist.
• Repeated customer complaints occur.
• These Policies are violated.
• Continued listing may negatively affect Customer trust or Platform integrity.

Business Owners are encouraged to continuously improve by

• Updating business information.
• Training staff.
• Improving customer experience.
• Maintaining high hygiene standards.
• Monitoring customer feedback.
• Implementing operational improvements.

LOOKS may introduce new quality standards as the Platform evolves.

LOOKS reserves the right to amend this Policy from time to time.

Updated versions shall become effective upon publication on the Platform.

Continued participation on the Platform constitutes acceptance of the revised Policy.

Questions regarding this Policy may be submitted through the official LOOKS support channels.

Effective Date

This Business Verification & Quality Standards Policy becomes effective upon publication on the LOOKS Platform and remains in effect until amended or replaced.

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